Strategy Inc. (NASDAQ: MSTR), the corporate Bitcoin treasury pioneer formerly known as MicroStrategy, announced a fundamental shift in its capital strategy on Monday. The company unveiled a $2 billion stock buyback program paired with plans to sell up to $1.25 billion of its Bitcoin holdings to fund share repurchases and cover dividend obligations on its STRC perpetual preferred stock. The move marks a dramatic reversal from the playbook that built Strategy's 843,738 BTC position — a treasury acquired at an average cost of roughly $73,500 per coin through years of at-the-market equity offerings and convertible debt issuance.
What Happened
Strategy's new Digital Credit Capital Framework authorizes the sale of Bitcoin to finance a $1 billion common stock buyback and a $1 billion preferred stock buyback. Concurrently, the company completed a $1.5 billion debt repurchase, retiring convertible notes for $1.38 billion in cash. The STRC Series A Perpetual Preferred Stock — now targeting a minimum 12% yield with a June 30 ex-dividend date — receives dedicated backing from Bitcoin sale proceeds. Strategy reported a 13.3% BTC Yield year-to-date, a metric measuring Bitcoin accretion per share. The treasury's 843,738 BTC carry a total cost basis of approximately $63.9 billion against a current market value near $50 billion at Bitcoin's $59,000 level.
Why It Matters
The shift reframes Strategy from a pure-play Bitcoin accumulation vehicle into a capital-recycling entity. By monetizing BTC gains to shrink the float, management signals confidence that the treasury's unrealized profits can generate shareholder returns without perpetual dilution. The 13.3% BTC Yield metric — measuring Bitcoin accretion per share — provides a new benchmark for evaluating the strategy's efficiency. For the official announcement, see The Wall Street Journal. For the broader market, Strategy's pivot tests whether corporate Bitcoin treasuries can transition from growth mode to income mode, a question that will grow louder as more firms add BTC to balance sheets.
What's Next
All eyes turn to the June 30 STRC dividend reset and the pace of Bitcoin liquidation. Analysts at Yahoo Finance note that selling $1.25 billion of BTC at current prices would represent roughly 2% of holdings — manageable but symbolically significant. The company's next quarterly filing will reveal actual sale volumes and the impact on BTC Yield. Meanwhile, Bitcoin's ability to hold above $59,000 will determine whether Strategy executes sales from strength or distress.
For context on corporate Bitcoin treasuries, see Aave Exploit: $293M Kelp DAO Hack Triggers DeFi Crisis and ICE OKX Joint Venture: NYSE Tokenized Stocks Reach 120M Crypto Users. The Brent Crude at $72.51: US-Iran Halt Attacks Ahead of June 30 Qatar Talks shows how geopolitical events move markets, while Treasury Yields Steady After PCE Inflation Cools covers Fed policy impact. For Bitcoin-specific analysis, Pepeto Binance Listing Nears: $10.3M Presale Crosses Milestone and Ford Sues Lemon Law Firm round out recent Finance coverage.